Shit. Devil wears Prada just got real.
Fashion Weekend.
Is the weekend of eyes glaring with blazing accuracy right
on the victim, the weekend of 3 seconds glancing and murmuring to your
neighbour, twit and taunt over (possibly) some fashion flaw made by a random
passer-by, reckless fashion victims strolling along the street showing off the
excessive flamboyancy ‘hanging’ on their bodies; mistaken the attentions they
got from the public as an act of respectful recognition…
It was a weekend for extravagant individuals, a weekend of
colours and joys and elaborations.
A weekend of satisfaction and sophistication.
This year, EB’s director and co-director got the chance to
visit the most awaited event for fashion enthusiasts in London. Yes, we got the
chance to take part in the London Fashion Weekend 2014; an event sponsored by
Vodafone.
Our decisions were always very spontaneous. I was like, “Kak, fashion weekend, London, next next
week…” and BAM she got the tickets for both of us. We’re like the duo; the best
partner in crime for one and another. (LOL)
It was our very first experience going to any kind of
international fashion event. So we got a bit (maybe a lot) excited.
I was targeting to get as much information from the
exhibitors regarding their brands and what they can offer if we would like to
collaborate on a business venture. With that, I was preparing myself to look a
bit professional. I chose to wear a Marks & Spencer’s turtleneck printed
shirt, covered by a black H&M Blazer, paired my tops with a Mustard Diesel
pants. Believe it or not my Maroon wedge ankle boots are only from Primark, and
of course every girl needs a good hand bag for every important event, so I dug
in my closet and found a Versace-jeans handbag to match with my outfit for that
day. Done.
And EB’s co-director (a.k.a the strategic advisor) was
wearing a long-sleeve black dress by French Connection with a H&M ‘furry’
jacket on top, black Zara pants and a pair of Dune London boots!
With her outstanding over the top glamorous attire, she
caught the eyes of a few reporters/ fashion bloggers and Medias desiring to dig
information about where she got her clothes from. The next thing she realized
was those information-hungry people were bombarding her with questions after
questions after questions, but it was so FAB to even think about her fashion
sense was recognized by the local and professional‘s eyes. And yes, this
specific girl is our one and only EB’s strategic advisor. Miss Sofhatun Nur
Subhi. *StandingOvation.
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| Our EB's strategic Advisor, Miss Sof is being interviewed by fashion bloggers about her outfit of the day. |
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| These are the models who strut the Runway for Julien Macdonald's SS14 Collection. Except for the one with the scarf, and so obviously short. Lol. |
We met with so many interesting people, and being exposed to
what a fashion industry is really like. It is a very competitive industry. Have
you ever thought about how the smartphones industry works? Well fashion
industry is not very different. You have to be quick, creative and innovative
at the same time. Dare to take major risks and a very very GREAT leap forward.
You have to be bold and brave. Copy cats don’t survive. They can breathe for a
short while, and gain experience being in the industry but that’s all there is
for them; breathe, but never survive, never sustain. You need to think out of
the box.
It gave me a hard nudge on the brain upon looking at this
whole creative industry from a different perspective. By attending this event,
only did I realize they do it because they believe in it. These creative people
believe in the market. They believe the market exists. Sure it is what they
love to do, it is fun; the recognition and attention you get from the Medias
and public are exhilarating. But that only comes later. Hard work (and I mean a LOT of hard work) and
sleepless nights, tough days arguing with your team mates, the pain and agony
of extracting the juicy ideas out of your melting brain… those things that made
you want to stop and forget about such insanity, forget about your dreams,
forget about the mysterious gift awaits you at the finishing line,… that… is
what will have to come first.
It is a tough job.
And the only one thing you have to sow deep within your mind
and heart at the very beginning of your journey is none other than to believe.
Overall, London Fashion Weekend 2014 taught us with a LOT of
essential information.
Of course we were thinking of flying over for Milan fashion
week the very next day but hey ho! Look who’s waiting at the terminal gates!--Our
lecturers. (An intentionally lame metaphorical-joke ha-ha)
So no can do!
Well, until next time fellow lovely EB followers!
We’ll keep you posted.
Salam and have a nice day!
EB Director,
Im
